Whether you are a developing, new, ill-formed, on fire, existing, or established business, product, or service, it is important to capture UX metrics wherever you may be in your product lifecycle. This workshop will discuss different types of UX metrics – attitudinal, behavioral, and performance metrics – and present a playbook that anyone can use to onboard, regardless of their current stage. The UX Metrics/Product Lifecycle Playbook will help you obtain the UX metrics you desperately need, enabling you to better understand your customers/users and transition to truly Lean UX sprint cycles.
This talk is not aimed at seasoned UX researchers but rather at benefiting product managers, front-end developers, and any UX positions seeking to learn more about customer/user data and how it can be applied to a product lifecycle.
