If you've spent any amount of time trolling UX-related social media spaces in the last few months, you'll likely agree that there are two big themes there:
- Strategic UX will level up a company and is critical to success.
- Product leaders are not asking UX designers and researchers for strategic UX. Instead, they ask for Tactical UX: to tweak, make useable, make it look good, or validate their idea.
If an organization's product leaders don't invite UX to the strategic table, how are we supposed to do strategic UX??!!
Join Karyn as she unveils a compelling case study where she was able to make the shift from tactical to strategic UX. She will explore the powerful toolset she used and show how we need to learn to pull on multiple levers, not simply our UX expertise if we want a seat at the table. Embrace the movement towards Strategic UX, leaving behind tactical touch-ups and stepping into a realm of strategic impact.
