Why Are They Doing That? How to better understand your audience with Session Mapping

Learn all about the conceptual ideas behind Session Mapping, a new way of visualising the goals, motivations, and actions of your users as they interact with your website or service. In this presentation we will explore the use cases, methodology and desired outcomes of employing this technique at your studio. Front end UX designers that have access to a user researcher, user researchers themselves, producers that are interested in finding new user testing techniques for UX design stakeholders. A key goal of UXxUX is sharing learnings and knowledge about the world of user experience design. This talk will provide attendees with a new tool that they can take back to their studios and use it to learn more about their users.